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What is BIZZ?

BIZZ is an all-natural nootropic gum with a nicotine analog. What does that mean? Regulators consider this a nicotine product, though the molecule is not identical to nicotine. This limits our advertising/marketing potential on traditional channels & limits what we can say (e.g. BIZZ is less addictive than all other nicotine products, BIZZ is better for you than nicotine products, BIZZ is a better focus tool than nicotine or Adderall, etc.). Therefore, Reddit personal opinions & discussions would be the PERFECT angle for ⚡️BIZZ⚡️.

BIZZ is a next-gen nicotine gum that’s designed to keep your health & that of the planet’s in mind. BIZZ replaces traditional plastic gum bases with a biodegradable, all-natural gum base (chicle tree sap & mastic resin) and enriches the formula with selected nootropics (Vitamin D3, K2, L-Theanine, Taurine, Magnesium, Terpenes) to balance nicotine’s drawbacks like inflammation, vascular stress, neurotoxicity, anxiety, & comedown/withdrawal. Packaging is 100% compostable (pouches) or recyclable with almost no plastic with kraft paper + metal (tubes).

We use a 6-Methylnicotine molecule (scientific name) a.k.a Nixodine (the trade name). 6-MN is considered a “nicotine analog”. Very similar effects to nicotine, but binds slightly stronger to the same receptors in the brain as nicotine. This results in a slightly different sensation, less “buzz” and more “focus/clarity”. More flow-state tool than addictive relaxation/euphoric crutch. It acts more similar to the body’s acetylcholine neurotransmitter in the brain than nicotine does because of how it binds to the same receptors as acetylcholine. (Un)Fortunately, it seems to be less addictive than nicotine, and therefore, less habit-forming & probably slightly less “enjoyable” to current nicotine users for that reason. Subjectively (and we want to push/promote this hard), we believe it’s a WAY better focus tool than nicotine, caffeine, and ADHD meds (e.g. adderall).

• Why better than nicotine?
  • Vapes – Highly addictive, quick hit & crash, toxic aerosol-based carcinogens (formaldehyde, benzene, acrolein, etc.) –> unnecessary aging, oxidative stress, anxiety, addiction, lung damage, mental health issues, etc.
  • Pouch – already linked to visible oral lesions, microscopic tissue damage, high systemic nicotine delivery, & measurable carcinogen exposure — a combination that, if sustained, points toward eventual cancer development.
  • Traditional Nicotine Gum – Synthetic gum base is made from common plastics: polyvinyl acetate (similar to wood glue), polyethylene (used in plastic bags and bottles), butyl rubber & polyisobutylene (used in tires and inner tubes). These petroleum-based compounds are approved by regulatory agencies to be safe for chewing, though they release microplastics. Plus, the whitening agent Titanium Dioxide (banned in EU as a carcinogen), & other toxic ingredients terrible for health – acesulfame potassium & polysorbate 80.
• Why better than ADHD meds?
  • Anxiety, irritability, mood swings, rebound crashes, emotional blunting, insomnia, appetite loss, headaches, major diuretic, heart racing, lasts 9-13 hours, etc.
• Why better than caffeine?
  • Jitters, anxiety, stomach upset, crashes, poor sleep, dependence, fatigue, lasts 3-5 hours can’t take late

⚡️BIZZ⚡️ positions itself to solve many of these problems. Ideally, we have three possible psychographic markets and a lot of different personas we want to test: Nicotine users (cleanest nicotine product), nootropic users (focus boost without nicotine’s downsides), ADHD med users (lighter stimulant, shorter with less side effects). This could be: students, gamers, nurses, firefighters, finance/tech white collar workers, longevity enthusiasts, etc.

We want to engage 3 different types of people.

Flavor is sweet & minty , though we say “unflavored on the pouches” & we don’t allude to flavors at all on the website saying it’s unflavored in the FAQs for FDA flavor laws in some states. By not drawing attention to flavors, we “aren’t attracting the youth to our products“ and therefore implicitly comply.

Much more detail below in the toggle headers…

Natural 🌱🫚

Nootropic⚡️💊

Nicotine (Analog) 💨🎧

Our experience & others who use BIZZ

BIZZ effects are slower & more controlled than traditional nicotine products. This is our strength & weakness.

Our strength is also our weakness.

⬇️⬇️⬇️

The combination of nootropics to taper comedown/withdrawal and counteract some of the negatives of nicotine, a natural & non-plastic gum base without carcinogenic additives or preservatives and a nicotine-like molecule that is most likely cleaner than nicotine without its extreme addictive nature in a controlled-dose and slow release form makes BIZZ, we think, the healthiest way to consume nicotine.

Beliefs & Mindshare We Want To Build - (Positioning)

There are a few beliefs we have, given ours & our friends’ experiences with BIZZ over the last year & a half of development, and given what it would take to achieve market penetration/adoption/saturation. We want to transfer certain beliefs over to our audience, that way they will resonate with & evangelize our product. In no particular order:

• BIZZ is the cleanest nicotine solution that exists
• Nicotine (& its analogs like 6-MN) can be super beneficial in controlled doses for accomplishing goals, tasks, focusing, attention, etc.
  • It’s a reasonable caffeine & prescription stimulant alternative when used responsibly
• The BIZZ buzz/sensation (although generally more gradual with less intensity than nicotine products) is the ideal flow state. Less is more in this case.
• BIZZ, with its active ingredient – Nixodine – is (1) as safe as and probably safer than nicotine, (2) has a superior sensation for flow state, and (3) has less comedown/withdrawal effects. Nicotine’s better cousin…
• BIZZ is a better alternative to prescription stimulants.
• BIZZ is the best product to get me to do & focus on things that I don't want to focus on. E.g. studying when I don't want to study, working on a work project when I'd rather work on a side project, etc. Caffeine doesn't work as well, other stimulants don't work as well, “this is what I use BIZZ for”. Perfect for a “work sprint” — not crashing from multiple cups of coffee, not ‘wired’ too long from adderall/vyvanse. 2 hours of focus and then a perfect break time when it wears off. BIZZ sets the focus cadence & you just have to ride the wave 🌊 🏄
• The transparency in ingredients, with added nootropics for wellness support, removal of plastics/colorants/preservatives & attention to the health effects of nicotine is “refreshing” from a company. Make folks more guilt-free and less suspicious of “a nicotine analog” & of “nicotine itself”.
• Nixodine (trade name) — or 6-methyl-nicotine (actual molecule) — is a trace alkaloid found naturally in tobacco leaf. It’s much more rare than nicotine (thus potentially more valuable & coveted) and ultimately delivers a superior sensation for focus & flow state that isn’t possible to achieve with nicotine alone.
  • Nixodine in BIZZ ⇒ superior flow state & focus than all other nicotine products currently known
• BIZZ is less addictive than other products.
• BIZZ has little to no comedown, withdrawals, cravings.

Maybe this is done by countless personal testimonials all throughout Reddit alluding to the above ideas..?

Post Ideas + Positioning

“What is Nixodine?” Reddit Post (Good intel but an overall loss…)

Possible Objection Handling

Goal & Market 🥅🏅

Our goal is to create a market for BIZZ by quickly learning the best way to position it for success – e.g. nicotine replacement, cleaner nicotine, non-addictive nootropic focus tool, ADHD solution, etc. This is a novel product that can be alluring but intimidating. We want to (1) spark intrigue, (2) acknowledge & dispel concerns, and (3) convert interest into returning customers.

Some possible psychographic + demographic personas for BIZZ:

1. Many pouch & vape users need a stronger hit than what BIZZ can offer. But other pouch & vape users feel guilty about their usage and could sacrifice on that hit if BIZZ satisfies their cravings guilt free.
2. Many folks are open to stimulants for focus, cognition & work productivity. A subset of these people are open to nicotine as that tool. A further subset of them would feel comfortable exploring a nicotine-like molecule. This subset will grow bigger the more that Nixodine/6-MN is validated by the market, as more studies are conducted, as it grows in popularity, and as people understand its subtleties compared to nicotine. Our job is to make this happen.
3. Current nicotine gum users (Nicorette, Lucy, Quitine, etc.) may be open to a “non-plastic with added vitamins/minerals” version of nicotine gum. As long as we can dispel & refute their hesitations, there will be a subset of this market who will convert.
4. Other groups would be:
   1. Folks at rehab centers. Many rehab centers feed nicotine gum to patients as a new/cleaner habit than whatever they were previously doing.
   2. Nurses & Firefighters. Many of them engage in nicotine, and they’re also health conscious. This is a cleaner habit than other nicotine products. This would enhance sleep duration compared to late-night caffeine or prescriptions stimulants.
   3. College students (21+) studying for finals or kicking back at a party. This is a cleaner way to focus compared to other stimulants and other nicotine products. Plus the deeply connected social networks could help BIZZ spread fast.
   4. Gamers. An easy tool for computerphiles or gamers to get a spark & lift in a cleaner way.
   5. Longevity enthusiasts who also are inclined (open) to taking stimulants.
   6. Tech bro & finance bro that are also health-inclined, not afraid of stimulants, and aren’t intimidated by scientific jargon. This extends to the general white collar knowledge worker.

Ethos

In the hustle and bustle times of today where coffee can only do so much and prescription amphetamines are overkill, a happy medium needs to be reached – for flow, for productivity, for mental stamina.

Something can be said for nicotine being this middle ground, but not in the way we traditionally see it. Its effects on neurotransmitters increase alertness, focus and perception. And though dependence is still possible, its widely known nicotine gum is significantly less likely to cause a new addiction than vapes or cigarettes.

This led us to BIZZ. How can we make nicotine gum the cleanest imaginable? Let’s add vitamins, minerals & bioactives to balance the stimulation. Biodegradable gum base that removes the plasticizers, microplastics & artificial preservatives. Controlled doses that work for an hour, not 10 minutes. And a new & improved nicotine analog that comes with less spikes and less crashes.⚡️🎧

Feedback from a Customer on WHY ⚡️BIZZ⚡️

BIZZ in a few words…

BIZZ Competitors

6-MN + Nixodine in a few words…

Possible BIZZ Complaints

Why BIZZ over Vape, Pouch, Nicotine Gum

*More details can be found in this blog* https://www.reddit.com/r/ChewBIZZ/comments/1mj8gcf/new_data_on_vaping_pouches_gum/

In short: (1) vapes carry carcinogens (formaldehyde, benzene, acrolein), they’re easy to consume too much and almost guarantee addiction, (2) pouches compromise oral health in the long run leading to lesions and precancerous cells, and (3) nicotine gum is made from antiquated ingredients that only create negative consequences for our health.

Current nicotine products accelerate aging & disease like no other — https://www.reddit.com/r/QuittingZyn/s/lNW9qQ2LpP

BIZZ is the opposite: antioxidants, carcinogens removed, fortified with vitamins & minerals & other functional ingredients.

Pouches are Poison

Possible Subreddits

Banned from r/QuittingZyn

I tried to naturally, organically, link to my blog on the r/ChewBIZZ subreddit & I was banned from the r/QuittingZyn Subreddit.

Final Thoughts…

BIZZ is a conscientious, more sustainable way to consume nicotine. Less habit, less downsides, easier on your body & the planet. Mindful ingredients, transparency & intention. 💭⚡️

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